How Fietsenwinkel.nl recruits e-bike specialists and mechanics
Fietsenwinkel.nl recruits e-bike specialists, mechanics and office staff for its stores. Each role gets its own careerpage and campaign.
- applications
- 104
- average cost per application
- €18
- people reached
- 27,900
Fietsenwinkel.nl wants to become the largest e-bike store in the Netherlands, but its own channels brought in too few sales staff and mechanics. Within a month of working with Applyfin, all four open roles had a full pipeline.
Too few sales staff and mechanics
With one person in HR there was no time to recruit actively. Candidates dropped out on a generic careers page, which left the company dependent on recruitment agencies.
A careerpage and a campaign per role
Applyfin built a careerpage on their own domain and launched a separate Meta campaign for each role, from finance manager to head mechanic. Knock-out questions on experience, hours and travel distance were agreed upfront and tightened after three weeks, and every lead got a WhatsApp message asking for a CV.
A full pipeline in one month
The first applicants came in within days of launch. The finance manager role drew the most interest, and lead forms on Facebook and Instagram brought in most of the applications.
What we built
The Fietsenwinkel.nl career page
Live below. Scroll through it or open it in a new tab.
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